What is a website audit, and how to run one for free

A website audit is a structured review of your site that answers one question: why are visitors leaving without buying, booking or signing up? A good website audit looks at your site the way a first time visitor and a search engine both do, then turns what it finds into a clear list of fixes. You do not need to be technical to use one, and you can run a free website audit on your own site in a few minutes.

What a website audit checks

A complete audit covers four areas. First impression and conversion: is it instantly clear what you offer, is the main call to action obvious, and do the buttons work. Content: does the copy answer the questions a buyer actually has. Technical and SEO: can Google index the pages, are titles and meta descriptions in place, and is the site fast and secure. Traffic: which keywords you rank for, how much organic traffic you earn, and where it comes from.

Conversion and first impression

The fastest wins usually live here. An audit reports whether a stranger understands your offer in the first few seconds, whether your headline sells an outcome or just names a feature, and whether your primary button stands out and leads somewhere useful. Small copy and layout changes in this area often lift conversions more than a full redesign.

Technical and SEO health

This is where a website audit catches the silent problems: missing H1 headings, pages with no meta description, slow load times, images without alt text, broken links and security headers that are not set. Each of these quietly costs you ranking or trust, and each is usually quick to fix once you know it is there.

How to run a free website audit

You can run a free website audit by entering your address into an audit tool that opens your site in a real browser, scrolls it, clicks your buttons and checks it across desktop, tablet and phone. TrackCleverly does exactly this and returns a score out of ten with a stranger's eye walkthrough at no cost, so you can see the headline problems before deciding whether you want the full fix list.

Turn the audit into action

The value of any website audit is in what you do next. Work down the prioritised list, fixing the critical items first, and re-run the audit afterwards to confirm the score moved. Treat it as a regular health check rather than a one off, and your site keeps improving instead of slowly drifting.